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Bosch cautiously moving full-speed ahead with self-driving car tech

Bosch cautiously moving full-speed ahead with self-driving car tech

CES 2019 again illustrated that many of the industry’s brightest minds are working on making self-driving cars a reality in the not-too-distant future. Several not-insignificant issues continue to stand in the way of autonomous driving, including middling consumer acceptance and the lack of a comprehensive legal framework, but car and tech companies are confident they’ll find best way to knock them down.

Digital Trends sat down with Kay Stepper, one of Bosch’s self-driving car experts, on the sidelines of CES 2019 to learn more about the company’s plans for deploying automated cars.

Digital Trends: Bosch is a human-centric company. How does autonomous driving improve the life of the average consumer?

Kay Stepper: Our aim is to improve people’s lives in a number of different ways. The first thing that comes to mind is getting people from point A to point B. If you look at individual transportation, to get around, you need to own your own vehicle, you need to insure it, you need to maintain it, you need to look for a parking spot, and then park it. Those are all pain points for real people today.

The first thing that comes to mind is to assist the driver in removing tedious driving tasks. We’ve already introduced that with advanced driver-assistance systems [like adaptive cruise control]. Now, we transition from driver-assistance systems to different stages of autonomous driving. For example, if you find yourself in a traffic jam, why would the human be tasked with keeping the vehicle in the lane and at a safe distance from other cars? This is something machines are capable of today.

Other examples are how do I get from point A to point B in a metropolitan area?.The idea of an automated taxi comes to mind. Why would I even have to drive the […]

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