Amazon’s stock inched higher on Monday as investors considered the company’s expansion of its Zoox robotaxi service to Phoenix and Dallas, as well as UPS’s strategy shift away from lower-margin Amazon parcels. The broader market also saw muted moves, with the S&P 500 and Nasdaq Composite both climbing.
Why it matters
Amazon’s Zoox robotaxi expansion and UPS’s strategy shift could have significant implications for Amazon’s delivery services and future margins. Investors are closely watching these developments in the e-commerce and logistics sectors.
The details
Amazon’s Zoox subsidiary will begin testing its self-driving technology using retrofitted SUVs in Phoenix and Dallas, before formally offering commercial robotaxi service. This comes after Zoox launched operations in Las Vegas and parts of San Francisco late last year. Meanwhile, investors are considering the potential impact of UPS moving away from lower-margin Amazon parcel deliveries.
- Zoox began operations in Las Vegas and parts of San Francisco in late 2025.
- Amazon’s stock closed at $213.49, up 0.13%, on Monday, March 9, 2026.
The players
Amazon
A global e-commerce and cloud computing leader that has grown 217,932% since its IPO in 1997.
Zoox
Amazon’s autonomous driving subsidiary that is expanding its robotaxi service to Phoenix and Dallas.
UPS
A major logistics and delivery company that is shifting its strategy away from lower-margin Amazon parcel deliveries.
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What’s next
Amazon will test the Zoox self-driving technology using retrofitted SUVs in Phoenix and Dallas before formally offering commercial robotaxi service.
The takeaway
Amazon’s Zoox robotaxi expansion and UPS’s strategy shift away from Amazon parcels highlight the evolving landscape in e-commerce and logistics, with investors closely watching how these developments could impact Amazon’s future margins and delivery services.



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