General Motors’ self-driving vehicle company, Cruise, is reportedly in talks to acquire Voyage, a self-driving vehicle startup that provides transportation solutions in retirement communities.
Citing anonymous sources familiar with the matter, Bloomberg reports that Cruise is currently in talks with Voyage over a possible acquisition, although at this point, a deal has yet to be struck. If the acquisition were given a green light, Cruise would bring its software and engineering capabilities to bear in the retirement community market where Voyage currently operates.
“We have nothing to announce but Cruise is always looking to add to our world-class engineering team as we work to solve the greatest engineering challenge of a generation,” said Cruise spokesman Ray Wert.
Based out of Palo Alto, California, Voyage offers low-speed autonomous driving solutions to the elderly in a retirement community in Florida, transporting community members around the retirement facility for a fee. The community includes some 125,000 residents and 750 miles of road, with a hybrid Chrysler Pacifica operating as Voyage’s latest self-driving vehicle.
“This technology can start in calmer communities and towns,” said Voyage co-founder Oliver Cameron in an interview last year. “The capital needed to pull this off is not tiny, but it ain’t billions of dollars and as a result we can continue to be independent.”
By contrast, Cruise’s ambitions are far greater in scope, with plans to offer self-driving vehicles worldwide, including in urban environments and commercial solutions. General Motors acquired Cruise in March of 2016, and the company revealed its first production-bound driverless vehicle, Cruise Origin, in January of 2020. Roughly sized like a tradition crossover utility vehicle, Cruise Origin includes two opposing bench seats inside the cabin, with screens mounted on the ceiling providing passengers with vital information like the trip itinerary. Cruise Origin utilizes an all-electric powertrain for motivation.
Back in January of this year, Honda announced that it would leverage its development and commercial agreements with General Motors to deploy Cruise autonomous vehicles as part of its new autonomous vehicle mobility service business in Japan.