(video) Undercover Lyft with Alicia Keys

Your favorite Grammy-winning New Yorker Alicia Keys took on the concrete jungle of LA to give rides as her alter ego, Laura.

And Laura (ahem, Miss Keys) has an important message: anybody can be a star for their community through LyftUp, which lets you round up and donate your ride payment to the nearest dollar and support a worthy organization of your choice.

Start making your rides count for more by joining LyftUp:

Produced by Lyft Entertainment

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