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Arm and Cruise join hands to advance autonomous driving

Arm and Cruise join hands to advance autonomous driving

Late last month, Britain-based semiconductor maker Arm announced its partnership with US-based self-driving company Cruise LLC to catapult the development of self-driving autonomous vehicles. This sent the AV industry into a frenzy as this partnership looks to be a promising one.

Moreover, further details of this partnership sent shockwaves in the industry as Arm and Cruise have been reportedly working together privately for years. This was confirmed by Dipti Vachani, Arm SVP and GM, Automotive and IoT Line of Business.

The companies:
To shed a light on this partnership, let’s look at both the companies and what they bring to the table.
San Francisco-headquartered Cruise, founded in 2013 by Kyle Vogt, and Dan Kan is the first autonomous vehicle company to commercialise a robotaxi fleet in a major US city.

Whereas, Cambridge-headquartered Arm was founded way back in 1990 and has been primarily developing ARM processors, although it also designs other chips; software development. Known for producing high-performance, energy-saving CPUs, Arm technology is a go-to choice for any conscious EV maker.

Arm, regarded as one of the leading software designers in the world. There is little to no debate about the commitment and capability of Arm to power the AVs in the future. It comes naturally for Cruise to leverage Arm technology and scale out its autonomous platforms across its ecosystem. It all makes sense when looking at these two factors, Arm’s automotive-enhanced (AE) line of IP focused on computing efficiency and leveraging Arm’s high-performance CPUs to improve the efficiency of Cruise’s compute platform.

Safety is a hotly debated topic whenever the talks of AV come about. Only naturally would one think that it becomes the topmost priority of every AV maker. The competency of a vehicle’s computing system can be the difference between life and death in some circumstances, but Arm seems up to the task. Cruise with Arm at the helm looks to tackle this problem with low processing time in the computing system. Having a 30-year track record of excellent performance per watt in IoT as well as mobile.

This partnership lets Arm do what it does best, develop high-performance, low-power computing systems while letting innovators like Cruise continue and experiment with its innovations. Only the future knows where this enterprise of exciting innovation and legitimate experience takes us.

Source: www.geospatialworld.net

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